Bouquets and buttonholes



‘I must have flowers, always and always,’ Claude Monet once said, and we couldn’t agree more. Yet, how do you decide which flowers you want for your wedding? It’s almost like trying to pick your favourite child. But floral predicaments needn’t be an additional “wedmin” headache. Fortunately, here at Jo Malone London, we know our florals and, as always, we’re happy to help…

Consider the meaning
There’s no denying that all flowers have been blessed with devastatingly good looks but, be warned, looks can be deceptive. Some mischievous florals have rather devious hidden connotations. Striped carnations are said to symbolise a refusal or regret, hydrangea are linked to heartlessness, and tansies are reputed to be the flower of hostile thoughts. But worst of all, begonias mean beware. Consider them swerved. Fortunately, there are still plenty of floral beauty queens that remain positively charming.

Red roses mean love and romance, freesias are said to signify unconditional love, and jasmine is for good fortune. So far, so good. So that’s Red Roses Cologne for the bride, English Pear & Freesia Cologne for the bridesmaids, and a spritz of Earl Grey & Cucumber Cologne for the groom (it contains jasmine petals, don’t you know). Other flowers on the safe list include: lily of the valley to bring luck, orchids to symbolise true love, gardenias for harmony, and peonies for a happy marriage. Now that’s quite the bouquet.  

Floral predicaments needn’t be an additional

wedminheadache – at Jo Malone London,

we know our florals and are happy to help’

Take note of traditions
Before you embark on traditions of your own, it’s time to consider a few classics to inspire your floral palette. Look no further than the Victorians for romance. The whole premise of a bridal bouquet began in Victorian times. Back then, lovers used floriography (the language of flowers) to send coded floral messages to express feelings that couldn’t be said out loud. The Victorians adored ivy (which symbolises wedded bliss and fidelity) and would plant a live sprig after the wedding and use cuttings from the same plant for the bridal bouquets of any future daughters. Orange blossom was seen as the most esteemed bridal accessory going in Victorian days, so if it’s elegance you’re after, incorporate the delicate white buds in table settings, or indulge in a pre-nuptial moisturise with Orange Blossom Body Creme. Oh – and according to medieval myths, the tradition of the groom wearing a flower that appears in the bride’s bouquet comes from knights wearing a lady’s colours. Think matchy-matchy and your chances of leaving the church on a white horse just got a whole lot stronger.

And one mustn’t forget the something blue. Consider bluebells, said to symbolise humility, and pursue the unexpected (you know how we love to surprise) with a spritz of Wild Bluebell Cologne.

Deliver a scents of occasion
Is there any more romantic combination than flowers and candlelight? That’s where we, at Jo Malone London, come in. Dotting a few candles around your wedding venue to scent the air will help create a mood for the whole affair – and whenever you smell that fragrance again, it will take you straight back to your special day.

Choose the same scents as your wedding flowers – or a mix it up. You know we can’t resist a bit of romantic Fragrance Combining™, like Peony & Blush Suede Home Candles with Velvet Rose & Oud Home Candles for a scent with opulence and textural depth. Lavender & Lovage Home Candles with Basil & Neroli Home Candles for a touch of freshness. While Mimosa & Cardamom Home Candle are the only ones that will do for bare-footed brides and tie-less grooms.

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