Walk into the Bloom

There is something hopelessly romantic about blossom. The first bloom marks the promise of spring, while simultaneously tainted by its brevity, like a doomed love affair. Yet, despite its fleeting nature, every year, at Jo Malone London, we find ourselves worshipping at the altar of the blossom, so much so that we’ve pulled together a list of our favourite blossom trails around the world. Here’s your chance to escape into a candy-coloured world of enchanting petals, if only for a few moments. 

Kew Gardens, London, UK
Each year London’s Kew Gardens celebrates blossom season with its Cherry Walk. Starting at the Rose Garden, immerse yourself in the floral beauty of blooming Japanese cherry trees including Hata-zakura with its white, flag-like flowers, and finish by the Temperate House amid a magical avenue of Asano trees – think powder puffs meet peonies, wonderfully full and abundant.

Roosevelt Island, New York, USA
Even getting to Roosevelt Island – via a bright-red cable car over the water – is like a fairy tale in itself. Come April, this narrow piece of land in the middle of New York’s East River is ablaze with cherry blossom framed against the Manhattan skyline – an Instagrammable dream.

Copenhagen, Denmark
Each spring, Copenhagen’s Sakura Festival celebrates the gift of 200 Sakura trees from the Danish Honorary Consul of Hiroshima to commemorate the birth of Danish storyteller Hans Christian Andersen. From 27th to 28th April, blossom reigns supreme, with festivities including martial arts demonstrations, origami workshops and a Japanese flea market to scour for unexpected finds.

There is something hopelessly romantic
about blossom. Its first bloom marks
the promise of spring

Jinhae-gu, South Korea
About a four-hour drive from Seoul, this sleepy naval town hosts the largest cherry blossom festival in South Korea. Each year, some two million visitors flock to see the trees blooming in parks, along avenues and even among the bamboo forest. With an estimated 340,000 cherry trees, Jinhae-gu is said to have one of the highest concentrations of cherry blossoms in the world. Spend days in a daze, getting lost among an ocean of pale pink.

Maruyama Park, Kyoto, Japan
Japan reigns as blossom central. With endless suggestions from Hokkaido, where plum and cherry trees blossom together, to ancient trails in Tokyo, we’ve settled on Maruyama as our blossom spot of choice. This is the oldest park in Kyoto, full of huge, weeping cherry trees, beautiful in the daytime but even more enchanting at nightfall when the blossoms are illuminated against the dark skies.

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